Keter to expand NeoTerra SKUs through mid-2022
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NASHVILLE, Tenn. Private-brand tire marketer Keter Tire USA is planning to expand the size range of its NeoTerra passenger and light-truck tire lines by as many as 130 SKUs over the coming 15 months, starting in September.
The company, a subsidiary of China s Qingdao Keter Tyre Co. Ltd., is planning to add 10 to 15 SKUs every month to the line for the foreseeable future, covering sizes ranging from 16 to 24 inches in rim diameter, according to Keter CEO Rick Phillips.
Qingdao Keter founded Keter Tire USA and launched the NeoTerra brand in in
The first 20 new SKUs should be available for order in September, Mr. Phillips said, and will comprise new sizes for the NeoTrax-AT (eight SKUs), NeoMax-MT (five), NeoMax-RT (four), NeoSport-UHP (two) and NeoTour-HP (one).