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Should Westpac change its name? Marketing expert responds 2 Apr, 2021 02:00 AM 4 minutes to read The Westpac brand could disappear in New Zealand in the future. Photo / Getty Images Westpac s recent announcement to the sharemarket that it was mulling the sale of its New Zealand arm could lead to the disappearance of one of the most recognisable brands in the local market. This according to MinterEllisonRuddWatts partner Kate Lane, who noted in her commentary last week that, while not inevitable, it seems likely the demerger might result in renaming and rebranding of Westpac New Zealand. Whether this comes to fruition will depend on numerous factors, not least the demands of the Australian arm of the business, which will ultimately retain control of the brand s intellectual property.

New zealandBen goodaleTelecom to sparkKate laneWestpac newQuantum jumpNew south walesNew zealand ownedShare marketபுதியது ஜீலாந்துபென் கூடலேதொலை தொடர்பு க்கு தீப்பொறிகேட் சந்துவெஸ்ட்பேக் புதியதுகுவாண்டம் குதிபுதியது தெற்கு வேல்ஸ்