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4th May 2021
Perfetti Van Melle-owned confectionery brand Fruittella is tapping into the fast-growing free-from food market with the launch of two new lines, Fruit Duo and Fruit Coin jellies.
The soft jellies are made with real fruit juice and both ranges offer a mix of flavours in each bag; Fruittella Fruit Duos come in strawberry-apple, strawberry-orange and strawberry-lemon flavours, while the Fruit Coins flavours are strawberry, raspberry and blackberry.
Both lines boast sugar-free, gluten-free and dairy-free credentials, with no artificial colouring or flavouring. The brand’s ‘sweetened by nature’ strapline features on the block colour, stand-out packaging to drive this messaging and draw attention on shelf.
Fruittella launches free-from soft jellies Print
4th May 2021
Confectionery company PVM is adding two free-from sweets to its Fruittella portfolio, in line with the “exceptional” growth of the free-from market.
Fruittella Fruit Duos are available in strawberry-apple, strawberry-orange and strawberry-lemon flavours, while the Fruit Coins flavours are strawberry, raspberry and blackberry.
Both packs retail at £1.39.
The launches target shoppers with “diverse dietary needs” and are sugar, gluten and dairy-free and have no artificial colourings or flavourings.
Kate Howe, Fruittella product manager at PVM, said: “We have found there is a challenge associated with confectionery within the ‘better for you’ category and that’s why we continually invest in broadening our range in this area.
Team GB to have male and female flag bearers in Tokyo Today 04:40 am JST Today | 06:51 am JST LONDON
Britain s Team GB is set to have male and female flag bearers at the opening ceremony of the Tokyo Olympics for the first time in the country s history at the Games.
This move would leave a real hallmark legacy message , chef de mission Mark England said.
National teams can appoint a man and a woman as their flag bearers at the Games this year after the International Olympic Committee changed its protocols last year to send a message of gender parity.
Previous to this, countries taking part in the Olympics had to choose either a man or a woman to carry the national flag while walking ahead of its contingent as they entered the stadium during the opening and closing ceremonies.
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