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US: Branded Coffee Market Loses $11.5 Billion in Sales Due to COVID19 Published January 13th, 2021 - 11:00 GMT
Covid-19 store closures have compelled many major US coffee chains, including Starbucks, Dunkin’ and Peet’s Coffee, as well as boutique operators, such as Bluestone Lane and Intelligentsia, to dramatically accelerate the roll-out of digital tools, including mobile ordering, curbside pick-up, delivery and e-commerce platforms for retail coffee. (Shutterstock)
The $36-billion US branded coffee shop market suffered a 24% decline ($11.5 billion) in sales over the last 12 months predominantly due to Covid-19 disruption, with the total number of outlets contracting 0.6% to 37,189, a report said.
Combined, the two market leaders, Starbucks and Dunkin’ control 66% of the total US branded coffee shop market, according to Project Café USA 2021, World Coffee Portal’s industry-leading report on the US branded café segment.
US branded coffee market falls 24% in 12 months
WASHINGTON, January 12, 2021 The $36-billion US branded coffee shop market suffered a 24% decline ($11.5 billion) in sales over the last 12 months predominantly due to Covid-19 disruption, with the total number of outlets contracting 0.6% to 37,189, a report said. Combined, the two market leaders, Starbucks and Dunkin’ control 66% of the total US branded coffee shop market, according to Project Café USA 2021, World Coffee Portal’s industry-leading report on the US branded café segment. Despite severe market turbulence, the US remains a source of innovation for the global coffee industry, with operators rapidly adapting to Covid-19 trading pressures with drive-thru, digital integration and new trading formats.