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Mumbrellacast Interview: Paul Cowan on the client-agency relationship Mumbrellacast Interview: Paul Cowan on the client-agency relationship Client expectations have never been higher. And they ve never been higher because agencies really did respond fantastically over the last year. June 29, 2021 10:40 Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them. Over the course of the interview, Cowan touches on several chapters covered in his new book, ‘Connecting with Clients’, such as the optimism bias with which ‘problem accounts’ are viewed, as well as ‘the forced relationship’ which can be the cause of tension in the client-agency relationship.

Back bayWestern australiaUnited kingdomPaul cowanKevin macleodRetrofuture clean kevin macleodLounge kevin macleodCreative commonsமீண்டும் வளைகுடாமேற்கு ஆஸ்திரேலியாஒன்றுபட்டது கிஂக்டம்பால் கோவன்கெவின் மக்ல்ந்ட்லவுஞ்ச் கெவின் மக்ல்ந்ட்படைப்பு காமன்ஸ்