Bankwest launches campaign for new visual T&Cs
May 14, 2021 9:43
Bankwest has launched a new national brand campaign for its new visual-style terms and conditions (T&C’s).
The campaign, developed by Union, WPP AUNZ’s bespoke agency, for Bankwest follows on from the “Bank Less” campaigns, aimed at simplifying the banking jargon for its customers. It aims to showcase the new terms and conditions the financial institution developed with the University of Western Australia, making T&Cs more engaging for customers.
The visual terms and conditions have been created for the Bankwest Easy Transaction Account, which looks to transform the way consumers interact with the traditional text formatting of important customer information.
“I think today was the reassurance that a lot of Black and brown girls needed,” said Afrin Tarafder, a high school senior at Hartford Magnet Trinity College Academy.
Tarafder will attend Yale this fall. There, she will chase goals Wednesday s moment proved she can reach.
“It showed me that my dreams are attainable,” she said. “If I want to be a senator, I can be a senator. If I want to be a lawyer, I can be a lawyer.”
The significance of the inauguration was profound. Not only was it historic but it also sent a clear message to girls of all backgrounds.
Bakery is breaking glass ceilings with its sold out inauguration cakes localnews8.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from localnews8.com Daily Mail and Mail on Sunday newspapers.
In two days, a new administration will come into office and history will be made. A bakery in Avon is making specialized cakes just in time for the inauguration.