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Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers.
Bankwest launches campaign for new visual T&Cs
May 14, 2021 9:43
Bankwest has launched a new national brand campaign for its new visual-style terms and conditions (T&C’s).
The campaign, developed by Union, WPP AUNZ’s bespoke agency, for Bankwest follows on from the “Bank Less” campaigns, aimed at simplifying the banking jargon for its customers. It aims to showcase the new terms and conditions the financial institution developed with the University of Western Australia, making T&Cs more engaging for customers.
The visual terms and conditions have been created for the Bankwest Easy Transaction Account, which looks to transform the way consumers interact with the traditional text formatting of important customer information.