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Microtransactions Are Great For Game Companies, Less Fun For Players at 4:00 am NPR Assassin s Creed Valhalla, the latest installment in Ubisoft s Assassin s Creed franchise, came out in November 2020. Like most AC games, it was highly anticipated; it sold more copies in its opening week than any other game in the series. Needless to say, fans were excited. And yet, just over four months after its release, fans are castigating Ubisoft for including and leveraging overpriced, in-game purchases –– more commonly called microtransactions. You ve probably heard of microtransactions before, even if you re not a hardcore gamer. Take a look at your phone s app store, and almost all the games in there will have a little textbox that says In-App Purchases.

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