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Advertising in the times of corona: Everything s changed, everything s the same | Advertising

The November 2020 Campaign India ‘New Business League’ data by R3 shows some concerning numbers. The total number of business won by advertising agencies between January to November 2020 was Rs. 308.6 crores, down by 44.8% as compared to the same period in 2019. However, the total number of businesses won by agencies is down just by 4.6%   It’s no secret that Covid-19 has hit brands hard; the corresponding dip in the number of business wins isn’t proportional to the size of the shrunken budgets, and that’s worrying.   On a sombre note, Naresh Gupta, managing partner and chief strategy officer and independent agency Bang In The Middle doesn’t expect any miraculous recovery in 2021. He foresees more pressure, culminating in more work and lesser compensation for ad agencies. It’s important to note here, that clients, too are under immense pressure thanks to the pandemic.

Year-ender 2020: A small shot of the vaccine, and a large shot of resilience - Gautham Narayanan | Advertising

Enough has been said about 2020.  Campaign India is closing out the year by asking industry leaders about what has this different year taught them and what do they want from the year that comes up. Here s what   People and culture go a long way.   It s the people that make our culture and not the other way round. We know how talented our people are, but 2020 shows that we have a resilient bunch who have so much to bring. Our priority at Wieden + Kennedy is to encourage and enable people to have their own voice and use it. Whether it’s used to push the work, challenge our diversity, or keep our culture alive on zoom! Here’s to the people who make W+K Delhi what it is.

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