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Weaker demand for online CNY bazaars, but organisers, vendors press on
Tech company Delegate s CNY bazaar ran last Friday to Sunday amid an immersive 3D environment that attracted 3,000 visitors. PHOTO: DELEGATE
Organisers say the events are still engaging and it is important to invest in online strategies
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With the cancellation of Chinatown s Chinese New Year bazaar this year due to the Covid-19 pandemic, online editions have sprouted up for the first time to keep the festive cheer - and small businesses - going.
Even though these digital events are not attracting big crowds or achieving ideal sales targets, organisers and vendors are taking it in their stride.
Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
No one could have predicted the global pandemic that has completely changed life as we know it, and the unlikely comeback of QR codes the constant change we’ve witnessed this year has forced brands around the world, even in the Asia Pacific (APAC) region, to step back from their well-planned marketing strategies and adapt to the immediate priorities of the moment.
Despite there being many unknowns, several trends impact the current state of consumer behaviour. In particular, I hope to discuss six of these trends, how this is likely to affect the advertising industry, and ultimately, how brands can better shape strategies next year in light of this.