Jaya Jamrani Castrol India has announced the elevation of Jaya Jamrani as vice president – marketing. Jamrani took over her new role on 1 January 2021. She replaces Kedar Apte who left the organisation in September 2020. Sandeep Sangwan, managing director, Castrol India, said, “I am delighted to welcome Jaya as the vice president - marketing for the India business. Along with her strong knowledge of our business and proven ability to drive results, Jaya can be credited with some of our successful purpose-led marketing and influencer-advocacy campaigns in the recent past. I look forward to her contributions as we aim to strengthen our position as a leading lubricants brand in the Indian market and drive the Castrol brand to newer heights pivoting from products to integrated solutions.”
17 Dec, 2020 - 08:56 AM IST | By indiantelevision.com Team
NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured that work did not stop and it was business as usual, albeit under vastly different circumstances. As the lockdown lifted, several businesses started regaining pre-Covid sales and revenues, while others are still working their way to it with optimism.
Even though there were layoffs at all levels, there were also those who picked up new roles during this challenging time. In the marketing domain, there were several big movements across brands throughout the year that surprised the industry and became the talk of the town. Some of these industry leaders joined emerging start-ups, vouching to scale them with their skills and market understanding; while others took charge of large and established brands, ensuring that their user base remains intact, and the