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Hype Williams Pays Homage To Slim Aarons For Jay-Z s New Monogram Campaign

Source: Hype Williams / Hype Williams When the first ad campaign for Jay-Z’s new cannabis line, Monogram dropped, many were confused by the suburban lavish atmosphere featured in it being that Jay is a Hip-Hop icon. Source: Hype Williams / Hype Williams Well, it turns out that it’s actually Hype Williams play on an iconic photoshoot done by famed socialite photographer, Slim Aarons. Known for capturing the lifestyles of the rich and famous on film, Aarons made a name for himself as his whole style was based around “photographing attractive people doing attractive things in attractive places.” Hype Williams decided for Jay’s Monogram campaign he’d pay homage to Aaron’s career concept and used Frank Sinatra’s house in Palm Springs where he recreated Aaron’s mostÂ notable poolside vignettes with the help of Curren$y, Chika, New York-based trio of culinary experts & activists Ghetto Gastro, andÂ designer & stylist Aleali May.

New yorkUnited statesSlim aaronsHype williamsFrank sinatraMonogram campaign sourceMonogram campaignPalm springsNew york basedGhetto gastroNew york cityபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்மெலிதான ஆரொன்ஸ்ஹைப் வில்லியம்ஸ்வெளிப்படையான ஸிநாட்ர

JAY-Z s New Monogram Cannabis Campaign Arrives Just In Time For 4/20

For the line s new three-part ad campaign, MONOGRAM recruited Hype Williams to play off the famed work of Slim Aarons, the late mid-century photographer known for capturing attractive people, doing attractive things in attractive places, as per his own words. Williams took to the iconic Frank Sinatra House in Palm Springs, California, where he put his spin on some of Aaron s most notable poolside pieces like Keep Your Cool, Desert House Party, Poolside Glamour and Leisure and Fashion. Styled by Highsnobiety fashion director Corey T. Stokes, the campaign features stars like Currensy, Aleali May, Slick Woods, Ghetto Gastro and Chika. It can be seen via billboards and wallscapes across all major U.S. markets, including New York, which recently legalized adult cannabis use on March 31.

New yorkUnited statesCity ofUnited kingdomSlim aaronsHype williamsDesert house partyFrank sinatra housePalm springsHouse partyAleali maySlick woodsGhetto gastroSlim aaronNew york cityபுதியது யார்க்

JAY-Z s New Monogram Cannabis Campaign Arrives Just In Time For 4/20

JAY-Z s New Monogram Cannabis Campaign Arrives Just In Time For 4/20
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New yorkUnited statesCity ofUnited kingdomSlim aaronsHype williamsDesert house partyFrank sinatra housePalm springsHouse partyAleali maySlick woodsGhetto gastroSlim aaronNew york cityபுதியது யார்க்