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Gen G, Jay Park, pH-1, GroovyRoom Collaborate On Exclusive Song ALL IN For Gen G League Of Legends Team

Share this article Share this article LOS ANGELES, Aug. 2, 2021 /PRNewswire/  Today, Global esports organization Gen.G, in partnership with Korean hip hop icon Jay Park, rising star pH-1 and producer duo GroovyRoom unveiled its new original song and music video for ALL IN celebrating Gen.G s League of Legends Champions Korea (LCK) team - making its broadcast debut on August 8 during Gen.G s match against its rival T1.  Photo by Gen.G With creative direction from Gen.G s Executive Brand Ambassador Heron Preston, who designed the artwork for the song and music video, ALL IN is a labor of love for the entire team whose favorite genre is Korean hip hop. Jay Park, an Asian-American rapper, singer, songwriter, record producer, dancer, and entrepreneur, spent hours during the season break speaking with the team to understand their passion for gaming, their background and what drove them to compete on a global stage. 

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