“2020 has been a whirlwind of a year,” said Dog Haus Partner André Vener. “Like everybody else in our industry, Dog Haus faced unforeseen – even historic – trials this year, but we found a way to finish 2020 back on top. Launching The Absolute Brands allowed us to capitalize on third-party delivery at the beginning of the pandemic, and this is really what moved the needle for us. Dog Haus has always been a creative and adaptable brand that’s consistently jumping on new business opportunities, and this year we took that to a whole new level.”
When the COVID-19 crisis forced dining rooms nationwide to close, Dog Haus’ systemwide sales immediately dropped 50%. Though the brand quickly pivoted to respond to the pandemic with safe, sales-driving initiatives like curbside pickup, an adapted grocery store model at its restaurants that sold a variety of essential foods, and the debut of The Absolute Brands drove a massive spike in delivery sales. One franchise unit that ro