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Optimizing images on the web
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Why Do Image Files Need Different Formats?
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LCEVC: Ready for Primetime
V-Nova, the primary developer of the Low Complexity Enhancement Video Codec (LCEVC) codec, announced its royalty terms last month. We talked with V-Nova CEO and co-founder Guido Meardi to get a better sense of where LCEVC is at in terms of deployment, as well as to get more insight into the licensing structure.
Streaming Media: Give us the elevator pitch on LCEVC.
Guido Meardi: For anyone looking for the best end-consumer video experience right now, LCEVC enhances any codec producing higher resolutions, greater detail, and reduced buffering. With only a software upgrade, you can enhance any video delivery without waiting for new hardware in devices. LCEVC provides an immediate way to drive up user engagement and retention whilst considerably reducing compute and driving operating costs savings. Importantly, reduced compute results in considerable contribution to lower emissions. V-Nova is committed to making the parabolic growth in
What Is VP9?
This is another installment in our series of What Is.? articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry.
VP9 is an open-source codec from Google that was developed from technology acquired from On2 Technologies in February 2010 for an estimated $124.6 million. The first codec Google released from this acquisition was VP8, which was paired with the Vorbis audio codec in the WebM file structure. VP9 is the next iteration of the codec, which became available on June 17, 2013. VP9 will be the last VPx-based codec released by Google, as the company contributed all codec technology to the Alliance for Open Media in September 2015.
What Is AV1?
This is another installment in our series of What Is.? articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry.
The AV1 codec will be the first codec released by the Alliance for Open Media (AOM), and it s scheduled to ship sometime between December 2016 and March 2017. It is positioned to replace Google s VP9 and to compete with the standards-based High Efficiency Video Codec (HEVC). While the codec s performance won t be known until it ships, one significant competitive advantage is the Alliance membership, which ensures the prompt deployment of AV1 playback in browsers, mobile devices, OTT, and smart TVs and the distribution of AV1-encoded content by YouTube, Netflix, and Amazon. HEVC enjoys a multiple year lead in hardware-based deployments, however, and some pundits question whether AV1 was created without infringing upon patents owned by H.264, HEVC, and other video-relat
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