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How to best utilize the networks within Google AdWords How to best utilize the networks within Google AdWords Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
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Three tips that will help you to utilize the networks strategically
You first need to understand the difference before selecting a network
Clean data is key when analyzing performance, so it is best to keep network targeting separately
Where a user is at in the conversion funnel will tell you if the network brings conversions
By having two different campaigns that are network specific, you will be able to properly target your audience with clear messaging while being able to access key data points quickly and accurately