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Consumers Becoming More Tolerant of Chatbots for Certain Tasks
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Consumers Becoming More Tolerant of Chatbots for Certain Tasks | Computing
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Jan 15, 2021 4:00 AM PT
If you want to smooth over irate clients and offer more efficient customer services, consider conversational bots instead of a roomful of human company reps. Chatbots could be a better solution to engaging clients and relating to customers.
According to Myplanet CEO Jason Cottrell, chatbots will transform the way businesses schedule appointments, consumers check their bank accounts, and shoppers even just order a pizza. But just how accepting consumers will get with chatbots is a subject of intensive research as marketers seek the best paths to integrate chatbots into the business process.
Chatbots are projected to be a $1.3 billion market by 2024. These conversational software applications, powered by artificial intelligence (AI) and integrated into e-commerce and customer-facing websites, have the potential for improving information gathering and customer service tasks, as well as providing better tools for handling e-commerce and customer relations manag