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Uoma Beauty founder Sharon Chuter.Uoma Beauty From social media makeup artists to grassroots disruptor brands, beauty is innately more democratic, lending itself to activism, says Uoma Beauty founder Sharon Chuter who launched Pull Up For Change in summer 2020 as a call to action. Fashion’s top-down exclusivity makes the industry more resistant, she says. Chuter should know. In the wake of Black Lives Matter protests taking place in the US and in other parts of the world, Pull Up For Change asked companies to share the number of Black employees on their payrolls in an act of transparency and unity. While many of beauty’s biggest players participated, including Sephora, Ulta Beauty and Kylie Cosmetics, very few fashion brands responded, says Chuter.

United statesMichel broussetSmita reddyAurora jamesEdelman reddyChana ginelle ewing geenieSharon chuterShelley hausAnusha couttiganeSharmadean reidTina craigRobert janUoma beautyPull up for changeBlack lives matterUlta beauty