Women Lead Kitchen and Bath Improvement Spending in the U.S., Reports NPD
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Nearly half of the U.S. population made a kitchen and bath home improvement purchase online or in stores in 2020, and women accounted for more than half of those buyers. According to Checkout information from The NPD Group, women were more likely to buy kitchen and bath products than lawn and garden, paint, hardware, or other home improvement products. Last year, women accounted for nearly 60% of kitchen and bath products sold online, and 52% of in-store sales.
“In order to further the engagement with female consumers amidst today’s rapidly shifting retail landscape, the home improvement industry needs to understand the varying motivation behind their purchases across platforms, said Joe Derochowski, home industry advisor at NPD.
Anticipating the Next Phase of At-Home Living and Industry Growth Opportunities Post Pandemic, Reports NPD
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AP Retail Writer
Lynette White uses her tablet while interviewed in San Francisco, Tuesday, Feb. 16, 2021. The pandemic has sparked a surge of online shopping across all ages as people stay away from physical stores. But the biggest growth has come from consumers 65 and older. (AP Photo/Jeff Chiu)
In November, Paula Mont did something new: The 86-year-old, who hasn’t left her New Jersey senior living community in nearly a year, went shopping online.
Mont used an iPad, equipped with a stylus to help her shaky hands, to buy a toy grand piano for her great-granddaughter. She picked it out from more than a dozen versions of the instrument on Amazon.
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NEW YORK – In November, Paula Mont did something new: The 86-year-old, who hasn’t left her New Jersey senior living community in nearly a year, went shopping – online.
Mont used an iPad, equipped with a stylus to help her shaky hands, to buy a toy grand piano for her great-granddaughter. She picked it out from more than a dozen versions of the instrument on Amazon.
“It is like a wow feeling. I found it!” Mont said.
The internet has become a crucial link to the outside world during the pandemic, one that millions of people still don’t have access to. Among older adults, the lack of internet has even impeded their ability to get vaccinated.
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