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BMW Group promotes former Thailand marketing chief to lead Asia ops as MD Details 03 August 2021
BMW Group Asia has appointed Lars Nielsen (pictured) as managing director, with effect from 1 September 2021 and will be based in Singapore. He was previously director of sales and marketing at BMW Group Middle East in Dubai for nearly two and a half years and also served in the same capacity at BMW Group Thailand from 2015 to 2019. BMW Group Asia comprises 14 markets, including Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Nepal, Guam, New Caledonia, Tahiti, Cambodia, Laos, and Myanmar.
Nielsen joined BMW Group in 2008 as director of sales for BMW Group Denmark in Copenhagen. After four years, he moved to Munich, and took on the position of area manager Europe, market group north, from January 2012 to December 2014. He replaces current MD Christopher Wehner. Wehner will be relocating back to Munich, Germany to