Share this article
BABY-G is amping up it’s Pokémon collaboration with a second watch based on fan favorite, Pikachu.
The partnership launched last year to celebrate BABY-G’s 25th anniversary with a digital watch emblazoned in stylized pixel outline graphics relating to Pikachu, the 25th Pokémon in the Pokédex, as a nod to the franchise’s gaming debut on the Nintendo Game Boy.
This second watch, an analogue and digital model, instead uses taupe and pink Pikachu silhouettes of a female Pikachu with a heart-shaped tail to form a DPM camouflage pattern on the watch’s band and keeper. The watch’s metal caseback also features an engraving of the same Pikachu image with Pikachu x B-BABY branding.