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CRY s latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country s growth

The campaign titled #PooriPadhaiDeshKiBhalai has been launched in collaboration with Lintas Live CRY s campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth of the country. The campaign has been launched in collaboration with Lintas Live. The campaign idea is rooted in the hard data from a recent McKinsey Gender Parity Study (2018) that clearly states that employment of girl child can add $770 billion to India’s GDP. CRY ( Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth of the country. The campaign has been launched in collaboration with Lintas Live and seeks to inspire India’s citizens to come together and pledge their support for

Anything Can Be revives the tradition of letter writing, with missives by Boman Irani, Mandira Bedi and more

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