The Drinks Business
11 January 2021 By Arabella Mileham
Aldi has launched a new range of no and low drinks as it cashes in on the trend for Dry January.
cof
The new range comprises six drinks – four no and low craft beers, a low alcohol cider and a gin-inspired non-alcoholic rhubarb and ginger drink under its Haysmith’s brand, which is claims is 50% cheaper than the category’s leading Seedlip brand.
The drinks include a no alcohol lager pear flavoured lagre called Sainte Etienne (89p per 500nl), a golden pilsner Rheinbacher, which comes as a six-pack (RRP: £2.49), two 0.5% 330ml IPAs, The Low Down Craft IPA, which includes pale malt and Cascade hops, and Low Profile Craft IPL which contains Goldings and Willamette, along with a low alcohol strawberry and lime flavoured 0.5% cider called Alska (85p per 500ml).