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Mailchimp announced a new Patreon integration for its users.
Patreon creators can now use Mailchimp for data-driven email marketing.
The integration comes as the newsletter space continues to saturate.
As newsletters become a buzzy topic in media, digital creators are looking to email marketing to turn fans into paying customers and retain current subscribers.
The email-marketing platform Mailchimp announced its newest integration on Wednesday, a plug-in that will allow Patreon creators to feed their audience data into Mailchimp marketing campaigns, giving Patreon creators a tool to more precisely target patrons by membership tier and other key metrics.
Maria Bustillos This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The Brick House Cooperative is a group of nine independent publications that operate under one umbrella.
To make clear how the publications would conduct business, they created a 25-page legal document called an operating agreement, which Brick House Cooperative founder Maria Bustillos shared with Insider.
The document lays out the unique way the publications divide revenue and split ownership.
One month after its launch, the Brick House Cooperative has nearly everything 1,800 paying subscribers and has generated more than $100,000 in subscription revenue.
Last August, nine independent publications joined in a collective experiment: banding together, they formed the Brick House Cooperative, a media company that would be worker-owned, subscription-based, and free of formal investment.
Culture
2 months, 2 weeks
The Georgia Senate runoff election is all but over. At time of writing, while the major outlets are being understandably cautious about making big calls, Rev. Raphael Warnock has claimed victory over Sen. Kelly Loeffler and Decision Desk HQ has called the count for Jon Ossoff, who is leading Sen. David Perdue.
This would mean both of Georgia s senate seats have flipped from Republican incumbents to the Democrats, making up the crucial 49th and 50th blue seats required for an evenly split Senate where incoming Vice-President Kamala Harris can give the Democrats a tie-breaking vote. (Yes, Joe Manchin still exists but shhhh, let people enjoy things.)