Destination Gold Coast targets Kiwi visitors ahead of travel bubble
April 15, 2021 9:41
Destination Gold Coast has launched a campaign encouraging New Zealand travellers to come to the Gold Coast ahead of the travel bubble between Australia and New Zealand. The bubble is set to begin from 19 April 2021.
The 30 second spot features New Zealanders in the Gold Coast as they await to be reunited with friends and family across the Tasman Sea.
The Gold Coast’s $6 billion per year tourism industry has been hit hard by COVID restrictions. Figures comparing Gold Coast visitors over 12 months from 2020 to 2019 show a loss of 5.5 million visitors, down 39%, and $3.2 billion of visitor expenditure, down 54%.
February 8 2021, 2:08 pm | BY Ricki Green | 3 Comments
As Australia reopens its one-way travel bubble with New Zealand this week, the Gold Coast is reminding Kiwis to visit the popular holiday destination, in a new campaign released today, that encourages families and mates to reunite.
Destination Gold Coast’s new campaign features heartfelt messages from Gold Coast Kiwis to their family and friends over in New Zealand against a backdrop of stunning scenery and quintessential Gold Coast experiences, that invite our Kiwi cousins to come back and play on the Gold Coast.
Destination Gold Coast CEO Patricia O’Callaghan said sunny days, warm weather, beautiful beaches, theme parks and a great dining scene await would-be holidaymakers after a year of disruption and separation for many.