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The 2021 class of creative directors is carving out a new way of leading. The industry should take inspiration from them as it plots its return to work.
Sir Martin Sorrell says advertising market is best in 45 years: Boost for economy as guru hails ridiculous sales surge for media giants including ITV
Sir Martin is nicknamed the Sage of Soho because his economic forecasts are widely followed across the world
The marketing guru predicted the ridiculous growth in advertising spending by companies – seen as a key bellwether for the wider economy – may well continue
Industry experts said spending on adverts promoting cars, films and alcohol is soaring as firms prepare for a frenzy of activity as lockdown measures are eased