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Creative 125 Add to collection Campaign developed by Saatchi & Saatchi, New Zealand Global Women New Zealand has released its 2021 campaign for International Women’s Day via Saatchi & Saatchi New Zealand, highlighting the “Motherhood Penalty” and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career. The campaign was created by internationally awarded director Anna Mantzaris of Passion Animation Studios and Saatchi & Saatchi New Zealand. It builds on the humorous workplace scenarios Mantzaris conceived for her critically acclaimed short film “Enough” and suggests that there is almost nothing a woman could do in the workplace that is more “career limiting” than having a baby.

New zealandBecky perrymanSteve cochranBelle palmerMark waring tim allenAnna mantzarisKate stannersDonna wade jon muschampCraig matuschkaTroy bellSara salcedoKat probert isabelle rileyAnna malin mantzarisJustine smythAgnes naeraPr agency