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DoubleVerify detects CTV SSAI fraud scheme

Digital media measurement, data and analytics platform om provider DoubleVerify (DV) is warning that it has uncovered the first server-side ad insertion (SSAI) .

Mark zagorskiDv fraud labTv industry newsIp cableUltra hdPay tvMulti platformSecond screenDigital tvMobile tv technologyTv cablePlatform distribution technologyConnected tvகுறி ஜகோர்ஸ்கிட்வ் மோசடி ஆய்வகம்தொலைக்காட்சி தொழில் செய்தி

Now Available to Global Brands — DoubleVerify s Authentic Attention Powers Campaign Effectiveness

Technuter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance from the impact of an ad’s presentation to key dimensions of consumer engagement. Mark Zagorski, CEO of DoubleVerify, said, “Optimizing campaign performance with existing measurement solutions continues to be a challenge. Current tools have visibility gaps due to global privacy regulations and the deprecation of third-party cookies and mobile identifiers which impede an advertiser’s ability to take meaningful action to influence campaign performance. DV Authentic Attention is designed to provide actionable, privacy-friendly data correlated with measurable campaign outcomes, giving global brands greater clarity and confidence in their digital i

Nachiket deoleMark zagorskiDv performance solutionsMondelez internationalAuthentic attentionGlobal media strategyDoubleverify authentic attentionநாச்சிகேட் டேஒலேகுறி ஜகோர்ஸ்கிட்வ் செயல்திறன் தீர்வுகள்மோண்தெலேஜ் சர்வதேசஉண்மையானது கவனம்உலகளாவிய மீடியா மூலோபாயம்

DoubleVerify Uncovers SneakyTerra — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions

DoubleVerify Uncovers SneakyTerra — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions
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Mark zagorskiFraud labDv fraud labChief executive officerகுறி ஜகோர்ஸ்கிமோசடி ஆய்வகம்ட்வ் மோசடி ஆய்வகம்தலைமை நிர்வாகி அதிகாரி

Movers and Shakers, a round-up of new appointments at The Trade Desk, DoubleVerify, Aki Technologies, LogMeIn, FirmDecisions and ReachFive

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. L-R: Phil Duffield, Julie Eddleman, Russell Loarridge Duffield to head up The Trade Desk in the UK Ad tech firm The Trade Desk has appointed Phil Duffield as Vice President of the UK. In this role, he will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the United Kingdom. He reports to Philippa Snare, Senior Vice President of EMEA.

New yorkUnited statesNew zealandUnited kingdomWestern australiaSan franciscoStephanie klimaszewskiJalexa williamsDale garvieLos angelesLoccitane lacosteGeorge patterson batesMark zagorskiRyan gelissePhil duffieldScott swanson

Google Ad Exec Julie Eddleman Joins DoubleVerify

Google Ad Exec Julie Eddleman Joins DoubleVerify
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