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Video For much of the world, hard seltzer is an American curiosity like Dunkin’ Donuts or Twinkies. But that’s about to change. Category leader White Claw has now launched in five global markets, including the UK, with 10 more on the horizon. The Drum caught up with chief marketer John Shea to learn more about the brand’s first global ad campaign. White Claw has built its brand on social. Why go mass market now? There are a few different things. First of all, we re going global. So we’re expanding the product around the world. We’ve launched in five global markets. We’re currently in Canada, the Netherlands, the UK, Ireland and Australia. And then we will launch in another 10 markets this year. this is the right time to launch a campaign to educate the world about what the product is. We’ll have a consistent brand image throughout the world.

United statesUnited kingdomJohn sheaMark anthony internationalWhite clawUnited kingdom basedHard lemonadeMark anthonyBlood orangeHard lemonade seltzerஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்ஜான் ஷியாகுறி அந்தோணி சர்வதேசவெள்ளை நகம்ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது