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Mondelez snaps up Greek croissant and baked snacks major for $2bn
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First established in Greece over 40 years ago, Chipita S.A. generated approximately $580 million of revenue in 2020 and has a proven track record of consistent growth from its portfolio of croissant and baked snack brands, including 7Days, Chipicao, and Fineti. Chipita S.A. has been at the forefront of the development and growth in the sector across multiple countries driven by its strong innovation and manufacturing capabilities.
“Welcoming Chipita S.A.’s delicious pastry products into the Mondelēz International family advances our strategy to become the global leader in broader snacking,” said Dirk Van de Put, Chairman & CEO of Mondelēz International. “Their iconic brands and significant scale across so many attractive geographies make them a strong strategic complement to our existing portfolio and future growth ambitions in Europe and beyond.”
27th May 2021
Cadbury owner MondelÄz International is continuing its recent acquisition spree with the announcement that it has agreed on a $2bn deal to buy Greece-based snack maker Chipita.
Described as a âhigh-growth key playerâ in the Central and Eastern European croissants and baked snacks category, Chipitaâs brands include 7Days, Chipicao, and Fineti. It generated revenues of approximately $580m last year from its presence in over 50 countries.
The acquisition is expected to enable MondelÄz to offer a broader bakery portfolio – biscuits, cake and now pastry – meeting growing consumer demand for this segment. The deal also boosts the groupâs presence in fast-growing Central and Eastern European markets.
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