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Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer. Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.
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Crompton Greaves appoints Pragya Bijalwan as Chief Marketing Officer
She joins from Castrol India where she led product innovations, brand campaigns and technology-based innovative solutions
Pragya Bijalwan
Leading consumer electrical company Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its new Chief Marketing Officer. Bringing with her a rich experience of more than 16 years across the fuel, oil and paints industry, she will be leading the marketing, advertising and overall communication initiatives of the company.
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Speaking about her new role, Bijalwan said, âI am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is