Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer. Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.
Crompton Greaves appoints Pragya Bijalwan as Chief Marketing Officer
She joins from Castrol India where she led product innovations, brand campaigns and technology-based innovative solutions
Pragya Bijalwan
Leading consumer electrical company Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its new Chief Marketing Officer. Bringing with her a rich experience of more than 16 years across the fuel, oil and paints industry, she will be leading the marketing, advertising and overall communication initiatives of the company.
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Speaking about her new role, Bijalwan said, âI am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is
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linkedin Consumer electrical company Crompton Greaves Consumer Electricals has announced the appointment of Pragya Bijalwan as chief marketing officer. Bijalwan moves from Castrol India where she was leading product innovations, brand campaigns and technology based innovative solutions. She said, “I am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post – pandemic era, which is a challenging yet exciting time for the brand, our goal is to further strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”