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Fast-forward to 2021, and second-quarter sales volume increased by slightly more than 50 percent. It doesn’t take a mathematical wizard to know that the market hasn’t bounced all the way back. 2021’s second-quarter revival basically represents a return to the halfway mark.
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But that’s what recovery looks like. It doesn’t happen all at once, it can’t happen overnight, and it’s not a case of instantly unbending a curve. Auto sales will take time to return to the glory days of the 2013 to 2019 era, though it may not be for a lack of demand. Inventory shortages are cramping dealers’ style. These are businesses based on carrying upwards of a 60-day supply, yet over much of the last six or more months, many dealers simply deliver what rolls of the truck.
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2021 is an entirely different story. Dealers are open. Canadians remain seemingly flush with savings from all the travel not travelled, all the movies not watched, all the pants not bought. According to Desrosiers Automotive Reports, second-quarter sales in 2021 jumped 52 percent to just under 479,000 units.
So, all is well? Not quite. The last three months was not the most sterling of Q2s. In the half-decade prior to 2020’s disastrous result, a typical April-to-June period produces roughly 590,000 auto sales in Canada, 111,000 more than the three-month period that just ended.
Yet after a first quarter in which the industry recovered at just a 15-percent rate, Q2’s 52-percent jump is more than welcome, especially considering the microchip-inflicted inventory challenges faced by some of Canada’s best-selling nameplates. First-half auto sales in 2021 are up by a third to 857,000 units, Desrosiers reports. But that’s not representative of demand. Dealers across the country bel