CTK launches turnkey product development digital platform
Kristel Milet Share:
Full-service cosmetics giant CTK is going through the current crisis by adapting to market requirements. The Korean group has just launched CTKClip, a real showroom for their packaging and formula innovations and an online project creation platform for customers based on different continents – a way to offer “contactless” access to inspiration for new product ideas, while speeding up time-to-market.
Based in Seoul, the CTK Cosmetics company founded in 2001 achieves more than three quarters of its turnover outside its country of origin, in particular in the US. Initially specialized in packaging, in 2017, it was transformed to implement a business model focused on the full development of cosmetic products, by relying on an active R&D service and on innovations - both formulas and packaging.