In March 2020, COVID-19 became a worldwide pandemic that put the world on lockdown, during which most businesses had to close their doors – some of them for good. Brianna LaTorre, The Lip Bunny Beauty Med Spa founder, was among the millions who had to shut her business down to help flatten the COVID-19 curve. Fortunately, the beginning was the hardest part. Now that governments and companies have had time to understand the virus and what measures they can take to keep themselves and their customers safe, restrictions are beginning to lift in some places. For those in the beauty industry, there’s a good reason to have hope for the future. According to a recent pandemic recovery research report by Technavio, it’s projected that the cosmetic surgery market will grow by $11.24 billion from 2020 to 2024. Here’s how LaTorre and The Lip Bunny Beauty team used social media and telehealth to thrive during the pandemic.
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Jehyun Sung
Organizational theorist and author Geoffrey Moore wrote an article in 2017 regarding the need to move from applications that are systems of records to applications that are systems of engagement. With systems of records, people needed to learn how to interface with the application. Whereas with systems of engagement, the pattern of operations are already understood, much like a cell phone app. These applications work the way humans think. So the question is, where are organizations today in implementing the great digital presences workers and customers need?
Do Your Digital Presences Help Create and Keep Customers and Employees?
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Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour and the Official Real Estate Coach for McKissock Learning and Real Estate Express. She’s also an RISMedia 2021 Real Estate Newsmaker.
Speakers
Considered an “OG Boomer,”
Mac Hill has been with BoomTown for nearly eight years, serving in a variety of roles. He joined the company all the way back in 2012 as a support specialist, where he helped clients with technical questions and issue resolution. After a period of time, he identified a huge opportunity for better training, and worked with another colleague to create BoomTown’s first Training Team. They developed training webinars, videos, and began executing live trainings with clients both at the BoomTown HQ and at clients’ offices.
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