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Previously called Shiver in the River, for the last five years the winter bash featured a 5k run, litter cleanup and an icy dip in the James River. With the pandemic still very much a concern, the Keep Virginia Beautiful fundraiser has been re-imagined as a COVID-safe statewide awareness campaign.
Shiver in the River, a popular winter event that raises money for the non-profit Keep Virginia Beautiful, is switching things up this year because of the pandemic.