Kin Euphorics Launches Lightwave, A Wind-Down Beverage To Calm The Mind forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
How Kin Euphorics Founder Jen Batchelor Is Creating A Chic, Sober-Curious Revolution In Drinking
by Afrodet Zuri · February 26, 2021
Even before a global pandemic made staying healthy a primary concern, there s no denying that the idea of wellness has been on the forefront of the collective mind for some time now. Over the past few years we ve seen this shift come in the widespread acceptance of natural mood-enhancers like CBD, and even in the legalization of cannabis (welcome to the age of California Sober ).
With more and more people abandoning bad-for-you substances in favor of feeling good, this mindful movement has even made its way to the landscape of drinking. Mixology is still on the menu, but alcohol, it seems, no longer has to be.
Share One Negroni, hold the gin, coming up. By Amy Schulman January 16, 2021
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Dry January is invariably going to look a little different this year. Sure, over the past 10 months, alcohol sales have never been higher, and this January has felt nothing like the January of previous years an understatement, to be sure. But it
is still the first month of the year, and thus a time synonymous with Whole30-approved recipes and limited alcohol consumption.