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The Great Outdoor Escape: popularity for fishing here to stay as public desire long-term connection with nature

The Great Outdoor Escape: popularity for fishing here to stay as public desire long-term connection with nature
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The Great Outdoor Escape: popularity for fishing here to stay as public desire long-term connection with nature

20 May 2021 The Environment Agency has launched a campaign calling on all potential and seasoned anglers to see their licences as more than just a legal entitlement to fish. New research reveals people have formed long-term plans to reconnect with nature through a surge in popularity for new hobbies such as fishing, gardening and birdwatching. Post-lockdown attitudes have shown a newfound appreciation for incorporating nature into lifestyles and long-term hobbies with the average person planning to spend 14 hours outdoors during a typical week over the summer. Coinciding with the soaring popularity for a long-term connection to nature, the Environment Agency has launched a campaign calling on all potential and seasoned anglers to see their licences as more than just a legal entitlement to fish. The campaign highlights that fishing is a licence to connect with nature, see friends, provide alternative entertainment to electronic devices and more.

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