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Unpacking clean label: BakeryandSnacks webinar probes what consumers expect in COVID-driven times However, clean label – although the top trend of the decade – is far from simple and straightforward. To get a better understanding of what consumers want from the industry, and the challenges involved in answering this demand, BakeryandSnacks is hosting a free webinar on 22 April 2021 at 3pm (GMT London). The webinar will be moderated by BakeryandSnacks editor Gill Hyslop, who will be joined by Marcia Mogelonsky from Mintel Food & Drink and Kantha Shelke from John Hopkins University. The hour-long discussion will explore the concept of making use of as few ingredients as possible that consumers recognise as wholesome and natural, and the trends associated with clean label, such as free from, organic, whole grain and better-for-you. It will also cover the technical realities and implication of the trend on R&D and regulatory functions, and efforts to reset the bakery and snacks m

United statesCity ofUnited kingdomKantha shelkeMarcia mogelonskyGill hyslopJohns hopkins universityJohn hopkins universityMintel foodJohn hopkinsCorvus blueJohns hopkinsMogelonsky headshotAmerican demographicsClean labelIndustry voices