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Choice - the key to keeping the open internet alive

Promoted from Xandr Key to keeping the open internet alive Historically, digital advertising across the open internet has been a great democratising force. It affords consumers choice and free access to top quality content, in the form of news, videos, music and games, while simultaneously funding media owners around the world. But, for the past few years, advertisers have had to negotiate a plethora of hurdles from Government regulation, platform privacy policies and the removal of third-party cookies, in order to achieve relevance in digital advertising today. With the recent announcement from Google confirming that no cookie 2.0 is on the way, the open web and the advantages this space offers to advertisers and publishers alike, is facing a new challenge.

United kingdomChristian juhlChloe gilmanStatista research departmentNorthern europeGlobal relevance reportPolitikens husBerlingske mediaPublisher platformChair awardDrum digital advertising awardsRelevance united kingdomஒன்றுபட்டது கிஂக்டம்கிறிஸ்துவர் ஜூல்வடக்கு யூரோப்பதிப்பகத்தார் நடைமேடை

WPP creates Choreograph, joining specialist data units of Wunderman Thompson and GroupM

WPP creates Choreograph, joining specialist data units of Wunderman Thompson and GroupM
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New zealandRyan menezesWunderman thompsonKirk mcdonaldMark lollbackChristian juhlZoe wilkinsonMark readWalgreens boots allianceGroupm north americaGroupm australiaNews xtendChoreographchristian juhlgroupபுதியது ஜீலாந்துரியான் மெனிசஸ்கர்க் மக்டொநல்ட்

WPP launches new global data company Choreograph

WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.   Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and integrate

New yorkUnited statesCity ofUnited kingdomSan franciscoWunderman thompsonKirk mcdonaldChristian juhlMatt harkerMark readWalgreens boots allianceGroupm north americaBoots allianceMarketing strategyWalgreens bootsGroupm global

WPP launches data company, Choreograph, to help clients realize the value of their first-party data

WPP launches data company, Choreograph, to help clients realize the value of their first-party data Business Insider India 2 hours ago BI India Partner © WPP WPP launches data company, Choreograph, to help clients realize the value of their first-party data The newly launched Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph aims to create market-leading tools to support its clients in the appropriate and responsible application of data in advertising. WPP said Choreograph’s role is to orchestrate and integrate data sets, including managing first-party data as a service, to expand audiences for growth, and to use data to optimise and improve media, creative and consumer experiences.

New yorkUnited statesCity ofUnited kingdomSan franciscoWunderman thompsonKirk mcdonaldChristian juhlMatt harkerMark readWalgreens boots allianceGroupm north americaBoots allianceMarketing strategyWalgreens bootsGroupm global

WPP launches global data consultancy Choreograph | Advertising

WPP launches global data consultancy Choreograph | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

Wunderman thompsonKirk mcdonaldChristian juhlMark readWalgreens boots allianceGroupm north americaகர்க் மக்டொநல்ட்கிறிஸ்துவர் ஜூல்குறி ரெட்வால்க்ரீன்ஸ் பூட்ஸ் கூட்டணி