‘Why limit creativity to words’
Dheeraj Sinha, CEO and Chief Strategy Officer, South Asia, Leo Burnett - SPECIAL ARRANGEMENT×
Leo Burnett’s Dheeraj Sinha on the new tech-and-data enabled solutions offered by the ad agency
Some of Leo Burnett India’s recent works do not at all resemble advertising as we know it. They look like stuff straight out of a tech lab. For instance, for insurance company Acko, it launched a product called Street Eye, which is a device strapped to a bike. It alerts you if there is a submerged pothole ahead and guides you around it. We caught up with Dheeraj Sinha, CEO and Chief Strategy Officer, South Asia at Leo Burnett to find out what’s cooking at the agency. The MICA alumnus who joined Leo Burnett from Gray in 2016, and was elevated as MD in 2018 and CEO in 2020, says the agency remained resilient during the pandemic, even returning higher profits than before.
Three Tory MPs call for cheating Matt Hancock to quit in growing backbench rebellion after ally who was due to defend him failed to turn up for interview and protesters demand his ARREST - while toe-curling 60-second video of office kiss emerges
Matt Hancock, 42, is accused of having an affair with lobbyist Gina Coladangelo, wife of Oliver Bonas founder
Duncan Baker became the first Conservative MP to go against the Prime Minister who backed Mr Hancock
Mr Baker, MP for North Norfolk, said the Health Secretary has fallen short of appropriate morals and ethics
Now, former Work and Pensions Secretary and MP for Tatton Esther McVey urged Hancock to step down too
Matt Hancock and lover Gina Coladangelo are pictured at launch of student radio station dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Matt Hancock s wife Martha leaves London home after affair claims dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.