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‘Why limit creativity to words’ Dheeraj Sinha, CEO and Chief Strategy Officer, South Asia, Leo Burnett   -  SPECIAL ARRANGEMENT× Leo Burnett’s Dheeraj Sinha on the new tech-and-data enabled solutions offered by the ad agency Some of Leo Burnett India’s recent works do not at all resemble advertising as we know it. They look like stuff straight out of a tech lab. For instance, for insurance company Acko, it launched a product called Street Eye, which is a device strapped to a bike. It alerts you if there is a submerged pothole ahead and guides you around it. We caught up with Dheeraj Sinha, CEO and Chief Strategy Officer, South Asia at Leo Burnett to find out what’s cooking at the agency. The MICA alumnus who joined Leo Burnett from Gray in 2016, and was elevated as MD in 2018 and CEO in 2020, says the agency remained resilient during the pandemic, even returning higher profits than before.

Dheeraj sinhaLeo burnettChrist collegeAshoka universityFord motorsLeo burnett indiaStreet eyeChief strategy officerSouth asiaBurnett consultLeo burnett designதீராஜ் சீன்ஹாலியோ பர்னெட்கிறிஸ்து கல்லூரிஅசோகா பல்கலைக்கழகம்ஃபோர்ட் மோட்டார்கள்