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Project 2021: Inventory Issues, Rising COVID Cases Cloud Success
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Educate On Cons, Cyber Threats Now – Or Risk the Worst
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Supply Chain Issues Mean You Should Plan for Q4 Now
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State & Regional Sales Report
Business was down all across the United States in 2020, but these strategies and trends will help you find success right now, no matter where you sell.
2020 U.S. Promotional Products Sales Revenue
$20.7 billion -19.8% decline
ASI Media’s annual State and Regional Sales Report typically takes the long view. But like with everything else, the pandemic has changed things. While the future still matters, at this moment distributors are concerned with the right here and now. Which states are opening up? What events are returning? Which markets are ready to buy?
That’s where our report comes in. Our exclusive data reveals which states and regions proved the most resilient for selling promo. Likewise, our reporting offers the strategies, products and trends that are going to propel distributors as the U.S. eyes perhaps a soaring economic expansion.
Project 2021: Spring Brings Hope
This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see how they meet the challenges of a post-COVID world. By ASI Media Staff
As the first quarter of 2021 wraps up, the 10 participants in ASI Media’s Project 2021 report varying levels of success – and an overall optimism for the rest of the year. Overall, in the promo industry, sales were down by nearly 15%, compared to the first quarter of 2020. However, most promo pros believe 2021 sales will surpass 2020 levels, and over 40% expect to beat their 2019 sales.
All year long, ASI Media has been tracking a cross-section of industry players across the United States and Canada – from one-person operations to Top 40 multinational firms. Each month, we check in to learn about their unique challenges and celebrate their hard-won successes. You can read the previous installment of the series here. And stay tuned for