Rome to open Largo Argentina site to visitors thanks to Bulgari
14 Apr, 2021
Largo Argentina site will become accessible to the general public for the first time thanks to raised paths that will allow visitors to walk through history.
Rome s archaeological site at Largo di Torre Argentina is to be opened up to the general public for the first time thanks to a €1 million project sponsored by luxury jeweller Bulgari, with works set to begin mid-May.
The news was announced today by Bvlgari CEO Jean-Christophe Babin and Rome mayor Virginia Raggi who said the completed project, expected to take about a year, would offer visitors a journey through time.
Cracking the Watch Industry’s Code of Silence
Growing pressure for accountability has convinced a few brands that it is time to reveal where they obtain some of their raw materials. Will more follow?
Credit.Gordon Studer
April 12, 2021, 5:10 a.m. ET
The Swiss have long had a reputation for being discreet when it comes to business. (Think banks). And their watch industry is no different.
But growing pressure for environmental and ethical accountability from activists, investors and consumers has convinced a few brands that it is time to reveal where they obtain some of their raw materials.
They are fighting the industry’s deep-rooted tradition of discretion, a practice born of watchmakers’ fear that identifying suppliers will reveal details of their expertise and give rivals an advantage.
Save
Share
We all know the iconic cars. Jaguarâs E-Type, the Mini, the Jeep, the Land Rover, the Volkswagen Beetle, Porsche 911, Bugatti Type 35 â all memorable shapes created when the drawing board ruled supreme and computers were a dream.
You could say the same for watches, where again itâs just a handful of the millions produced over more than two centuries that can truthfully be described as iconic, none of them of the age we live in.
It raises the question of what justifies such a description. Is it being recognisable at a glance? That old chestnut, âstanding the test of timeâ? A design that canât be improved on?
Does Brad Pitt Still Sell Watches?
The days of flying celebrities around the world for gigantic events may be over, but brands are pivoting to more strategic uses of all that star power.
In 2019 IWC Schaffhausen used a vintage Spitfire and brand ambassadors like Bradley Cooper and Dev Patel to introduce the redesign of its Spitfire collection of pilot’s watches. But the “time has passed” for such events, said Christoph Grainger-Herr, the company’s chief executive.Credit.Eamonn M. McCormack/Getty Images for IWC
By Victoria Gomelsky
Feb. 10, 2021
In January 2019, the Swiss watchmaker IWC Schaffhausen invited 800 guests to a Geneva convention hall staged as an airplane hangar to celebrate the redesign of its Spitfire collection of pilot’s watches. A vintage Spitfire was part of the spectacle, as were some the brand’s star ambassadors: Bradley Cooper, Rosamund Pike, Dev Patel, James Marsden and Sonam Kapoor.
ZENITH
TIME passes. The 525,600 minutes of 2020 are now in the past, and the passing of the 525,600 minutes of 2021 are being marked on our watches. For some, the passing of time is marked on luxury watches like those that LVMH showed in a virtual press conference in the last days of January.
HUBLOT’S MAGIC GOLD
Standing outside the Hublot offices in Switzerland, Ricardo Guadalupe, CEO of Hublot, bade us to “step inside.” Press from around the world, sitting at their desks, followed Mr. Guadalupe as he stepped into different rooms in their manufacture. He started out in the room where they make the “magic” gold they developed that is scratch-resistant thanks to combining 24k gold and ceramics.