Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta
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Apple’s much contested privacy feature that will require app developers to seek permission from users to track them for ad targeting will be launched with the next iOS 14 beta, the company has said.
The iPhone maker is planning to release the feature to all some time this spring, The Verge reported on Thursday.
While Apple has positioned the feature as a safeguard for user privacy, it has also faced criticism from others including Facebook which runs ad networks.
Besides those that run ad networks, the new policy is also expected to hurt the bottom lines of those companies paying for the ads.