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How serious do the elite pro men take the Olympic Games?
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Gold medalist Kristin Armstrong talks about the Olympics
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In the milk section?! was the exact response from one of the surprised shoppers!
Yes! In the milk section. As shoppers strolled by the dairy products at Albertsons off of Broadway Ave, they witnessed former Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym.
The Got Milk marketing campaign from the Mars Agency was recently updated and rolled out as, You re gonna need milk for that. Training for the Olympics seems to fit that slogan perfectly. As part of a show and don t tell marketing strategy, Armstrong and Torres demonstrated their skills behind the shelves as shoppers came to pick out a gallon of a milk. Their reactions were priceless and caught on camera to be shared for TikTok ads.
Idaho is not the largest state in the union however we are no small potato when it comes to representing the U.S.A. at the Olympics. Over the years Idaho has produced some unforgettable Olympians.
Kristin Armstrong is our neighbor but she s definitely in the history books as a three-time Olympic gold medalist road bicycle racer who is the winner of the women s individual time trial in 2008, 2012, and 2016.
Picabo Street from Triumph Idaho is another unforgettable Idahoan who made us all proud as the World Cup alpine ski racer and Olympic gold medalist won the super G at the 1998 Winter Olympics and the downhill at the 1996 World Championships, plus three other Olympic and World Championship medals.
Olympic Athletes Were Training INSIDE The Dairy Section at Albert
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