"In the milk section?!" was the exact response from one of the surprised shoppers!
Yes! In the milk section. As shoppers strolled by the dairy products at Albertsons off of Broadway Ave, they witnessed former Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym.
The "Got Milk" marketing campaign from the Mars Agency was recently updated and rolled out as, "You're gonna need milk for that." Training for the Olympics seems to fit that slogan perfectly. As part of a "show and don't tell" marketing strategy, Armstrong and Torres demonstrated their skills behind the shelves as shoppers came to pick out a gallon of a milk. Their reactions were priceless and caught on camera to be shared for TikTok ads.