Just a year after releasing its Protective Styles collection, Dark & Lovely is expanding the line.
Created to offer more options when it comes to caring for such protective styles as braids, weaves, twists, wigs and locs, Dark & Lovely said the line focuses on carefully formulated products specifically for Black women and their hair care needs.
The latest addition to the line is the Hair Hydrator, which is a daily moisturizing scalp and hair mist that has been infused with rice water complex and aims to leave hair feeling stronger and not break so easily.
“The past year has reinforced the idea that haircare is self-care. Given protective styles continue to be worn and loved by our consumers, we are launching a new innovation from our Dark & Lovely Protective Styles collection, Hair Hydrator. It’s an easy way to care for the scalp and hair while wearing a protective style, that isn’t limited to Self-Care Sundays,” Kristen Blandon, vice president of marketing at So
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