Will ‘Double-Masking’ Impact Promo Sales?
Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry.
Layer up.
Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry.
Dr. Anthony Fauci, chief medical adviser to President Joe Biden, recently said wearing two masks at once “likely does” offer better protection against the spread of COVID-19. “It just makes common sense,” he told The Today Show. A growing body of research supports Fauci’s position.
University of West Florida’s department of Global Hospitality & Tourism Management,
Pensacola
“For the tourism industry in Northwest Florida there is no playbook at this point for dealing with the pandemic. I would say that those business owners that have developed a plan to be as flexible, creative and transparent as possible are coming out ahead.
I have noticed that some hotel owners are taking this opportunity to spruce up their hotels if they have the money.
But across the board, the luxury lodging sector is taking the biggest hit.
Fortunately, for the hospitality industry we’re in a bubble here in Northwest Florida. We are a drive market, and people are still driving here from New Orleans and Atlanta and other major southeastern cities. People still want to come to Northwest Florida and get away like they did before COVID.”
Wendy Fog, EMT-I & EMT, NCEMS
Starts June 25, 2021- Early June 2021
Monday & Wednesday (6pm-10pm) & some Saturday Dates: TBD (9am-5pm)
Location: New Canaan EMS Headquarters, 182 South Avenue, New Canaan, CT 06840
(May be Online or Hybrid depending on COVID 19 Levels and State Guidelines)
Cost: $995 (plus textbook)
Students will be required to wear a uniform including Navy Cargo or EMT Pants, Black work boots and Polo Shirt (Shirt provided, please state Adult Size)
Textbook:
How to Target Evolving Niche Markets
The pandemic has forced so many industries to shift their strategies, and many will never go back to the old way of doing business. Consider these strategies for pitching to shifting markets.
The coronavirus pandemic has forced huge technological shifts and philosophical pivots in just about every industry out there. And even though vaccines are slowly rolling out and there are signs of brighter days to come, it’s possible that some markets have been permanently changed. For instance, the reign of public gyms and boutique fitness centers could be over, as some 59% of Americans say they don’t plan to renew their membership after the COVID-19 crisis is over, according to a study by TD Ameritrade. And the traditional car-buying experience is beginning to be eclipsed by a more web-driven sales journey.