MSNBC’s “The ReidOut” with Joy Reid had its worst week ever from June 14-18, setting new viewership lows among both total viewers and the key news demographic coveted by advertisers.
“The ReidOut” averaged 1.2 million total viewers for its smallest audience since the far-left program began in July 2020, when the controversial host was chosen to fill the vacancy left by Chris Matthews’ sudden retirement.
Reid’s struggling program also had its worst turnout among the crucial news demo of adults age 25-54, averaging only 149,000 viewers in the category that helps keep the lights on. “The ReidOut” finished the week as the No. 29 program in cable news among demo viewers, finishing behind 15 different Fox News offerings, five different MSNBC shows, and even eight programs from rival liberal network CNN.
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